Hi, I'm Jerilyn!

I've loved hair for as long as I can remember.

As a little girl, all I wanted was a Barbie with long, beautiful hair—not for the clothes or the accessories, but because I wanted to braid it. I spent hours creating hairstyles and trying new ideas. There wasn't YouTube or Pinterest back then, so every style came from imagination and a lot of trial and error.

After graduating from BYU, I still wasn't sure what I wanted to do with my life. My oldest son was three years old when I made a decision that surprised everyone—including my parents.

I told them, "Now that I've finished college, I'm finally going to do what I really want to do."

That decision led me to Dallas Roberts Academy in Utah, where I discovered my passion for cosmetology and aesthetics. Shortly after graduating, I was invited back to teach, and I quickly realized that helping people feel confident was exactly where I belonged.

For more than 20 years, The Cutting Image has been about so much more than hair. It's been about helping people look their best, feel confident, and leave my chair smiling. Along the way, I've had the privilege of hearing thousands of life stories—the happy moments, the heartbreaking moments, and everything in between.

Those conversations inspired something bigger.

I realized that sometimes a "bad hair day" has nothing to do with hair.

Sometimes it's chemotherapy.
Sometimes it's depression.
Sometimes it's the pain of losing someone you love.
Sometimes it's divorce, abuse, anxiety, or another battle that isn't visible to the world.

That's why I created Bad Hair Day, an apparel line under The Cutting Image.

Every design is fun, stylish, and intentionally created with hidden symbols that represent hope, awareness, strength, and resilience. Whether you're wearing it to honor your own journey, support someone you love, or quietly stand with a cause, every piece has a purpose.

My goal has always been the same—whether behind the salon chair or through my apparel:

To help people feel seen, supported, and confident.

Thank you for allowing me to be a small part of your story.

—Jerilyn